BBS are a marketing and creative agency, based in Ramsbottom, Lancashire. As a marketing company we cover all aspects of the marketing communication channels. Many of our clients know us for one particular service; however we do so much more, so here I am updating you all on just another service BBS offers.

One of my jobs within BBS is to handle any email marketing we do for our clients. We have in house, specialist e-newsletter software, which allows us to create branded, bespoke email campaigns for each of our clients.

Whenever we send e-newsletters, we always monitor the effectiveness. The software records how many people open the e-mails, how many recipients click on the links and on which links they click.

We don’t just stop there though!

We follow up with contacts who have opened the e-newsletter and who have clicked through on any links.

Whether you have some big news to tell your existing customers or if you want to communicate with potential customers, there is no better cost effective and quicker way to do this than email marketing.

Look out for our next blog, which will tell you about another service BBS offer!

Bye for now,

Lesia