Research is an important first step before undertaking any key marketing tasks.
With In-depth knowledge and first-hand experience of both quantitative and qualitative research, BBS offers a friendly yet professional bespoke service enabling companies to get reliable, statistical results from their target market.
BBS have invested in specialist survey software, which enables us to produce surveys to be used either online, face to face or over the telephone. When creating surveys, we spend time considering the questions to ensure that the results will provide meaningful data to the client.
Over the past couple of years, mystery shopping has become increasingly popular. We now work with a number of universities and we not only carry out mystery shopping exercises for them, but we devise individual mystery shopping plans catered specifically for the individual client. Having been mystery shopped ourselves here at BBS, we understand the importance of delivering excellent customer service and therefore when providing the mystery shop reports and scorecards to the client, not only do we identify any training needs, but we also highlight any strengths.
BBS provide robust and reliable data to MRS quality standards through excellent project management, regular client liaison and a thorough understanding of the client brief.